Eco friendly Marketing – some Ways Your Invitations Kills The Surroundings (Second of a few Articles)

Jan 1, 2022 Others

Remember when we last talked about sustainable marketing we all looked at exactly how PlanetArk and the particular Direct Marketing Association in the UK were publicising the message of durability. And also known the conflict associated with interest that arises with direct snail mail.

Now I’d just like to look in how stationery plus how you make use of that affects environmental surroundings also.

4 Ways Your Stationery Hits The Environment

Marketing in addition to marketing-related activities eat an enormous amount of ink and report. There are at the least 4 ways that preparing. These incorporate business cards, characters, bills and pamphlets which all affect the environment:

Forests by themselves
Printer Inks
Dampening solutions
The Forests Themselves

Paper production has a major environmental effects on forests if paper fibre is definitely produced from forest cut from maiden forest without replanting. The good news is that a person can encourage eco friendly paper use by choosing printers who only use papers from European forests where more bushes are planted compared to felled.

Printer Inks

The most common inks are petroleum-based. Using these can creates large quantities of volatile organic and natural compounds. (VOC).

Veg dye inks are more sustainable. They’re cleaner and better and more stroke resistant than petroleum-based inks. They generate a lesser amount of of the particular volatile organic chemical substances. And they’re a similar cost as petroleum based inks.

Damping Solutions

Many ink jet printers use a damping solution with high levels of a new solvent called isopropyl alcohol (IPA). IPA contributes to typically the Volatile Organic Chemical substance emissions.

Again there is an eco-friendly alternative. The printing device can use some sort of waterless printing method. That means a damping solution isn’t necessary and thus no IPA is released.


Chlorine is used to bleach papers to make that white. The lateral effect is the fact carcinogenic organic compounds are produced which might be dangerous to life.

Obviously there are plenty of -free documents that can always be used instead.

Why Doesn’t Everyone Use Sustainable Printing?

The issue of course is usually that historically producing presses happen to be the major capital investment. That means typically the printer is not really going to discard or sell the press until they have already had their money’s worth out associated with it. Any some other way is commercial suicide. That signifies unless you search out environmentally friendly ink jet printers you’re constrained by the machinery and even printing technique of the particular printer you’ve chosen

Next time Items look at precisely how you are able to increase your marketing sustainability with little or even no effort and even with an extensive cost saving! Till then.

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