Every generation has its fashion fads. Be it in clothing, automotives or other accessories, folks are always bound to get something to possess a collective ‘crush’ on. And in our generation, the current generation that is, the one item – at the very least as far as designer watches go – that has been ‘lucky’ enough to catch the fancy of a lot of people is the black dice watch. In Wooden Dice Vault , the black dice watch is fast replacing what were traditionally considered top watches. In these circles, you mention one of many classically popular brands, and you also get rolling eyes: everything you are talking about is indeed ’20th century’ seems to be the collective feel. In exactly the same forum, you mention a fresh generation watch just like the black-dice watch, and suddenly, you see flickers of interest in your audience.
So why is it that makes the black dice watch so popular, you ask.
Well, for starters, the black-dice watch is so popular because it is considered ‘fashionable.’ It is really a generational thing, and the people who consider this ‘their generation’ also consider the black dice watch a fashion statement. Being seen wearing the black dice watch sends the message that you are ‘in.’ Not knowing what the genuine black dice watch is, however, sends the message that you will be ‘out.’ This is the way the generational fashions cycles work. So how exactly does the black dice watch come to be considered a fashion statement, you ask. Well, the make of it is one factor. It appears to be aesthetically designed with today’s fashion-conscious person at heart: a package that heralds from afar that it is truly a ‘designer watch.’ The endorsements it has received (through being seen worn by fashion icons of the times) also go quite a distance towards making it be looked at part of what makes an individual look fashionable.
Yet the black dice watch isn’t just a fad. Basically, its popularity is not just something of empty hype. Even the pragmatic watch shopper, who cares more for practicalities in a wrist watch (rather than how ‘fashionable’ a watch is actually) will still find the black dice watch irresistible for a number of things.
To begin with, the black-dice watch is fast gaining a reputation for durability. The makers of it say that this can be a durable watch, alright, but lots of people are not more likely to take their word for it. We have been usually quite skeptical about these exact things. So someone buys the black dice watch, subconsciously fearing that it may come apart the next morning. Another morning comes, and the watch continues to be intact. Another week, the watch continues to be intact. Another month, the watch is still intact. The next year the watch continues to be intact, looking like new, and the person shares the experience with another one, who subsequently shares with another one…in order that it becomes a reputation.
So confident, in fact, are the makers of the black-dice watch, that they are offering it with a full one year guarantee. Obviously, to offer such a guarantee, they need to be pretty sure that they have a quality product.
